Nobu Bank has been one of our earliest client at VanguardCX
Nobu Bank has been one of our earliest client at VanguardCX and is still going strong right now. There are quite a number of Nobu Bank digital products that we have helped to design and NOBU Neo mobile application was the first one we started with. We can say that NOBU Neo is like an open door to the whole company’s transformation following many drastic changes that happened after.
The higher level management in Nobu Bank decided to shift their target market from the older generation to the younger generation. Thus, they decided to reposition themselves by starting from the way they reach out to their customers.
NOBU Neo provides a fresh and fluid experience for Nobu Bank customers. With a simple and easy-to-use mobile app, they can have access to all of the major banking services.
Comfort and accessibility have always been the main priorities in the design process of NOBU Neo. We wanted to gain the customers' trust by giving them the best that they could have.
Making E-Banking Easy
Every single thing must be made precisely to avoid any confusion for the customers. Providing them ease and simplicity in their daily use of banking applications is definitely our end goal.
There are obviously significant changes along the development process. We needed to bridge the gap between the customers’ needs and the obstacles faced in the backed development. The adjustment to fit the OJK’s regulations is also one of our greatest challenges.